Tim Farron, the Liberal Democrat’s recently appointed new leader, has opened up saying that the party needs to diversify its cultural outreach to get closer to the UK-Indians. Making a strong statement, he has even appointed Indian-born businessman Sudhir Choudhrie as party adviser on India.
With business and personal relationships in both countries, there couldn’t have been a better aid for Farron, who will count on Choudhrie to plan out strategic actions to improve upon Britain’s foreign and business relations with India. Choudhrie’s inclusion also leverages Farron to communicate better with the UK-Indian community by getting to learn of their needs and concerns.
Farron’s reiterated his views on the new appointment, saying, “Sudhir has been a committed supporter of the Liberal Democrats for many years and I look forward to being able to draw on his vast business experience, unparalleled network in both the UK and India, and wise political counsel.”
“India is a key strategic partner for the United Kingdom and the British-Indian community contributes so much to our country. I am determined that the Liberal Democrats do all we can to maximize the economic, cultural and social benefit of these relationships.” Farron further established the Brit-Indian community’s importance to UK, adding that he’s planning to visit India in 2016.
However, apart from the UK-Indians, Farron equally stressed upon importance of Black, Asian and Minority Ethnic (BAME) communities to the country.
Choudhrie reiterated his support for Liberal Democrats, saying, “I have long believed that the Liberal Democrats best embody the internationalist and pro-enterprise values that characterise the British-Indian community. India, with its ever vibrant and expanding consumer market of over 1.2 billion people, and home to more than a quarter of the world’s millennials, is slated to emerge as the world’s third largest economy by 2030, which makes the country extremely attractive. It is thus, critical that both India and UK collaborate on a common agenda of growth and I am honoured by Tim Farron’s decision to ask me to fulfil this role, especially coinciding with Prime Minister Modi’s visit to the UK.”